Marketing Episodes

“There's a younger generation of donors who really don't see themselves as much a donor as they do generous and wanting to stand for certain values. And so their contribution… is an expression of the injustice that they want to fight and their perception of themselves of being that: the fighter for justice and equality in the world.” – Mark Miller Nonprofit leaders share a collective sigh of relief when the clock hits midnight on December 31. The year-end push is over, and you’re ready for a fr...

Liquid Death is more than just a beverage company. As CEO Mike Cessario puts it, their product is entertainment just as much as it is drinks. And while they are a for-profit company, their passionate commitment to the cause of “killing” plastic pollution has been vital to their success. Building a likable brand with an authentic charitable message isn't easy, but Liquid Death has mastered the art of being genuinely impactful while maintaining its cool factor. It's not just about flashy graphics ...

" There was a need to be able to humanize the North Korea issue, the North Korean people, and how we define success of redefining North Korea, rebranding North Korea. It's that when we go out and you ask somebody, when you think about North Korea, what's the first thing you think about that? It could be a specific story of a North Korean person. It was a memoir. They read somebody's experience." - Hannah Song Stories change us. They have an unparalleled ability to move and inspire us, especially...